Beauty companies are expected to spend upwards of 7.7 billion dollars on advertising in 2022. While this may seem crazy, many saw a decline in profit due to Covid-19. Companies are ready to get more creative and get back in the business of making money. It seems to be working as American Women are expected to spend an average of $3,756 per year on beauty products and services. But, how many beauty products do you need? Studies show that women have an average of 40 beauty products and only use about five of them. What products do you need? This answer will vary from woman to woman. One top beauty product that often gets forgotten is white eyeliner. Yes, white eyeliner. While most women opt for blacks and browns, white eyeliner has excellent benefits. A good white liner can transform your appearance and give you the needed change.
Benefits and Uses of White Eyeliner
Cleopatra is one of the first women ever to use cosmetics, specifically eyeliner. While she opted for black kohl, the look progressed to the color options we see today. Maybelline and Max Factor were the first two companies to advertise white eyeliner in the 1920s. Since then, white eyeliner has become one of the more quiet beauty hacks in the makeup world. But, it has some great benefits.
First, white eyeliner can help brighten your face and make your eyes look bigger. Makeup artists often rely on white eyeliner to transform a look. They know that when it comes to eye makeup, using white eyeliner on your bottom lash helps you have bigger eyes and look more awake. Brian Hennings, a makeup artist, explains, “It instantly makes your eyes look brighter like you’re ready for the day.” Many celebrities need special makeup tricks to help them look as glamorous as we see on tv.
You can also use white eyeliner in the inner corner of your eye. It also helps brighten your eye and provides a little shimmer. Focusing white liner on the corner of your eye shows up well in pictures. If you are a squinter or have had a long night, white eyeliner can make you appear perky even if you need 3 cups of coffee to get the rest of yourself there.
One of the ways white eyeliner has been used in recent times is to create a classic cat-eye. A white cat eye can look chic and provide a great alternative to the traditional black cat-eye. A good cat-eye is known to be dramatic and draw attention. If you want to make a stand-out statement, try the white eyeliner cat-eye.
Another option for white eyeliner is to use it as a base for your eyeshadow. Using white eyeliner as a base will help your shadow to look more vibrant. It also can act as a primer to help give your eyeshadow a more even base. Many also choose to use white eyeliner as an eye shadow. Stars such as Margot Robbie have been using this trick for years. Using your eyeliner as a shadow can give you a bright doe-eyed look or even be great for a vintage or throwback look.
You can also use a white eyeliner for a few other beauty hacks. Charlotte Tillbury suggests using white eyeliner to help line your lips before your highlighter. Her website states, “trace a faint line on your Cupid’s Bow to emphasize your pout before applying a little highlighter. This will help to define the look of your lips for a truly kissable pout”. Highlighting parts of your face, such as your lips, can give you a sultry look perfect for a night out. White eyeliner is a great staple choice for your beauty regimen.
If you want to minimize your beauty products, you need items that can multitask. White eyeliner is a great tool that is versatile and meets your needs. It helps to make your eyes look wider and more awake. It can also create many different looks or be used as a base for your eyeshadow or lipliner and lipstick. While black eyeliner may be a classic choice for your eye makeup look, white eyeliner is a fun switch-up.
The Best White Eyeliners Review
If you want to try out a white eyeliner you need to know the best products to try. Eyeliners vary in form and can have specific features. Some options include a waterproof eyeliner pencil, liquid eyeliner, or gel eyeliner. These formulas each act differently on your skin. Liquid eyeliner requires a steady hand and extreme concentration. A gel eyeliner will glide on smooth but may be more likely to smudge. Pencil eyeliner is easy to use but may not always provide the best pigmentation. Finding the best option for your skin may take some trial and error. The good news is that there are plenty of choices. You may also want to consider if you are aiming for a precision look like a winged liner or want to highlight your outer corner. The different applicator options on the eyeliners can help you to decide which will work best for you. Each of these options is a top-rated choice for the best white eyeliner.
1. NYX Professional Makeup Mechanical Eyeliner Pencil, White
The NYX Professional Makeup Mechanical Eyeliner Pencil is a great option for your white eyeliner. This eyeliner has a twist-up function, so you never need to worry about sharpening. It is also retractable, so you won’t break off your tip. The white eyeliner is said to deliver intense pigmentation and has a precise applicator. The NYX Professional Makeup Mechanical Eyeliner Pencil is a great choice for drawing your cat-eye or lining your lips. The thin tip lets you get the product exactly where you want it. This white eyeliner is also smudge-proof. It will last all day and won’t bleed around your eye. NYX is cruelty-free and certified. The NYX Mechanical White Eyeliner has 4.5 out of 5-stars from over 77,000 reviewers. It makes it a top choice and easy addition to your makeup collection. The white eyeliner is available for $6.50 and is on sale on Amazon for $4.99.
2. NYX Professional Makeup Jumbo Eye Pencil, Eyeshadow & Eyeliner Pencil – Milk
The NYX Professional Makeup Jumbo Eye Pencil, Eyeshadow & Eyeliner Pencil is another top choice for your white eyeliner. The jumbo pencil style makes this beauty product perfect for quick application. The white eyeliner is sharpenable and makes a great eyeshadow or primer for your colored eyeshadow looks. NYX offers many colorful eyeshadow palettes. Using the jumbo liner as a primer can enhance these colors and help them stay on longer without much transfer. It can also be used as a highlighter. This beauty product is super pigmented, creamy, and blendable. The NYX Professional Makeup Jumbo Eye Pencil is a very versatile choice for your makeup routine. It is rated 4.3 out of 5-stars. It is offered on sale for $4.50 on Amazon.
3. Stila Stay All Day Waterproof Liquid Eye Liner
Stila Stay All Day Waterproof Liquid Eye Liner is a solid pick for your eyeliner. Stila is a top pick amongst many beauty lovers as it provides a waterproof option with a fine tip. The fine tip allows for precise application no matter your skill level. You can create dramatic strokes that won’t transfer or smudge. The formula dries quickly and will last you all day long. The waterproof effect is also great as it will ensure your look stays put regardless of your adventures for the day. The Stay All Day Formula was even an Allure Readers Choice Award Winner in 2020. For the best use of this product, shake it well before use. It allows the formula to reach the pen’s tip and smooth application. To create a thick line, Stilla suggests applying the product at an angle with a bit of pressure. You can easily build on your line to add the dramatic effect you want. The Stila Stay All Day Waterproof Liquid Eyeliner is available for $23. It is rated 4.5 out of 5-stars. This Stila option is one of the market’s best waterproof liquid white eyeliners.
4. NYX Professional Makeup White Liquid Eyeliner
Another top product option from NYX is this White Liquid Eyeliner. This white eyeliner makes you “bright-eyed in a blink.” The precision brush applicator is perfect for creating a fine line at your lashes or waterline. The formula is opaque, water-resistant, matte, and vegan. The NYX White Liquid Eyeliner is also great for fun Halloween looks or a day at Coachella. No matter what you have going on, this white eyeliner will stay in place. This product is rated 4.5 out of 5-stars. It is on Amazon for $21.
5. NYX Professional Makeup Epic Wear Liquid Liner
The NYX Professional Makeup Epic Wear Liquid Liner is a semi-permanent option. This white eyeliner is said to last for up to three days. It won’t crack, bleed, or fade and can be used on your face or body. It is waterproof, smudge-proof, and life proof. The Epic Wear Liquid Liner has a matte finish. It has a fine tip applicator that is flexible and has excellent precision. This NYX white eyeliner is a good choice for your long-wear needs. Drawing intricate eyeliner or body art designs would also be a good pick. This waterproof liquid eyeliner is $9.95 and is rated 4.3 out of 5-stars.
6. Julep When Pencil Met Gel All-Day Long-wear Eyeliner, White Matte
Julep When Pencil Met Gel All-Day Long-wear Eyeliner is a fun choice for your next white eyeliner. It has been tested by ophthalmologists and will last up to ten hours. This eyeliner choice has a pencil-like structure with the smoothness of gel. For best use, you will need to let the product sit for 30 to 45 seconds after your draw on your lash line or waterline. The Julep Gel White Eyeliner would work great as an eyeliner or an eyeshadow. It is rated 4.2 out of 5-stars and is $10.80.
7. Charlotte Tilbury Rock ‘N’ Kohl Eyeliner
The Charlotte Tilbury Rock ‘N’ Kohl white eyeliner helps your eyes look wider and fuller and helps you seem more awake. Bigger and brighter eyes help boost your confidence and give you the look you want. This product is super blendable and will last up to 14 hours. It is made with crushed pearl powder and helps to stimulate collagen and hydrates your eye area. The Charlotte Tilbury Rock ‘N’ Kohl eyeliner rated 4.6 out of 5-stars. It is available for $29.
8. MAC Colour Excess Gel Pencil Eye Liner
MAC Colour Excess Gel Pencil Eyeliner is a highly rated white eyeliner. This beauty product is ultra-pigmented and waterproof. It is a gel pencil liner with 24 hours of wear on your lids and 12 hours of wear on your waterline. By wearing this long, you can have a full day of work and play. The MAC gel pencil eyeliner is ophthalmologist tested and deemed safe for contact lens wearers and sensitive eyes. It is transfer-proof and smudge-proof. The MAX white eyeliner is rated 4.7 out of 5-stars. It is available at Ulta for $23.
9. SIGNATURE DE CHANEL Intense Longwear Eyeliner Pen
The SIGNATURE DE CHANEL Intense Longwear Eyeliner Pen is a unique choice for your white eyeliner. This waterproof pen provides long-lasting, intense definition to your eyes. The applicator brush is ultra-soft to glide across your lids or lash line smoothly. The tapered shape gives you a precise and custom look. A high concentration of ultra-fine pigments will give you the powerful color you need. The eyeliner pen has a fluid-like texture for easy application, making you feel like a pro. The pen applicator is comfortable to hold and gives you a great grip. This product makes a great choice for your waterline and lashline as it allows for complete control. For the best use of the Chanel Intense Longwear Eyeliner, the brand suggests, “For a natural look, use the thin side of the brush to trace the base of upper lashes from the inner corner of the eye outward. For a more intense look, use the flat side of the brush to create a thicker line along the base of upper lashes from the center outward”. These tips will help you to get the look you desire. The Chanel Intense Longwear Eyeliner Pen is rated 4.8 out of 5-stars and is $38.
Luckily, most of the products listed are budget-friendly. Although women are said to spend over $3,000 per year on beauty products, most people have a budget they need to stick to. While it can be fun to splurge occasionally, this may not always be an option. Beauty products such as eyeliner will need replacing. It would be best to replace your eyeliner every 3 to 6 months. The eyeliner comes in direct contact with your skin and needs regularly replacing to ensure cleanliness. Pencil eyeliners will outlast the other options. A gel or liquid eyeliner will dry out and can lose its pigmentation. Make sure to consider the cost of upkeep of your favorite beauty products. Usually, the quality will not vary drastically between high-end brands and drug store options with items such as eyeliner. White eyeliner is a budget-friendly beauty product and can make a great addition to your beauty tool kit.
These beauty product options would make a great choice for your white eyeliner. If you are ready to try something new, white eyeliner is an easy switch for your eye makeup routine. With white eyeliner, you can look more awake and refreshed, giving you a pep in your step. You can also use white eyeliner to brighten the corner of your eyes, highlight areas such as your lips, and be used as an eyeshadow. This versatile product choice can make an easy makeup staple. You can easily focus on your upper or lower lash line or create a classic cat-eye look. There are many great eyeliner options with great brands such as NYX, Stila, MAC, and Charlotte Tilbury. You really can’t go wrong with any of the options listed. White eyeliner can be a great addition to your beauty routine.
