The Hottest Winter Beauty Trends

Key Points

  • Glossy, dewy looks are big winter beauty trends in 2023.

  • Daring and bold eye looks are taking the beauty world by storm during the colder months.

  • Use excellent products by NARS, MAC, and more top-rated brands to achieve popular winter beauty trends.

As the chill of winter sets in, it's time to update your beauty routine to keep up with the season's latest trends. From bold makeup looks to nourishing skincare routines, there are plenty of exciting winter beauty trends to try out this year.

Whether you're looking to stay cozy and comfortable with natural makeup and moisturizing skincare, or you want to make a statement with dramatic eyes and bright lips, there's something for everyone in this season's beauty trends. So grab your favorite hot beverage, cozy up by the fire, and get ready to revamp your style with these winter beauty trends.

Glazed Lips

The glazed lip look is all about creating a high-shine, glossy finish on the lips. This trend makes your lips look hydrated, plump, and shiny, which you can achieve by using the right combination of products.

To rock the glazed lip look, start by prepping your lips with a lip balm or moisturizer to keep them hydrated. Then, choose a high-shine lip gloss in a color that compliments your skin tone. Apply the lip gloss generously to your lips, making sure to completely cover them for a super glossy effect. Use a lip oil or lip-plumping serum to create an even fuller look.

To really make your glazed lips pop, pair them with a neutral or monochromatic makeup look. Think soft, neutral eyeshadow and a natural-looking flush on the cheeks.


The glazed lip trend involves layering several different hydrating products over your lips. These top-rated formulas help create an eye-catching and juicy lip during the colder winter months.

Lip Gloss

A lip gloss is an obvious choice when it comes to achieving the glazed lip trend. Look for a formula that is high-shine and hydrating, so your lips don't feel sticky or dry. Some popular options include Fenty Beauty Gloss Bomb, Buxom Full-On Plumping Lip Polish, and NYX Butter Gloss.

Lip Oil

Lip oil is a newer product on the market and a great option for achieving a glazed look. Lip oils provide a natural, glossy finish while also nourishing and hydrating the lips. Try the Clarins Instant Light Lip Comfort Oil or the Tarte Maracuja Juicy Lip.

Lip Balm

A tinted lip balm provides a subtle, glossy finish while also moisturizing the lips. Some of the best options include Dior Addict Lip Glow, Fresh Sugar Lip Treatment, and Burt's Bees Tinted Lip Balm.

Monochromatic Graphic Liner

The monochromatic graphic liner winter trend is gaining popularity in 2023, especially during the colder months of the year. It involves creating a bold and graphic eyeliner look using a single color, often in a contrasting hue to the wearer's eye color.

To create this look, start with a clean and primed eyelid. Choose an eyeliner pencil or liquid liner in a bold, pigmented color such as navy blue, emerald green, or deep purple. Using a steady hand and a precise brush or applicator, create a bold and graphic line across the upper lash line, extending it outward and upward in a winged shape.

Next, create a similar line on the lower lash line, either extending it all the way to the outer corner or stopping just short of it. The key is to keep the lines clean and crisp, with sharp angles and no smudging.

To complete the monochromatic look, use the same color eyeliner to create a dot or short line on the inner corner of the eye, creating a small pop of color. Finish the look with a few coats of mascara, and you have a bold and graphic monochromatic liner look that is perfect for the winter season.


To achieve this look, use key products that help you create a precise and long-lasting liner for a monochromatic effect. Whether you're a makeup pro or just starting out, these products help you achieve this stunning and on-trend winter look.


A bold and pigmented eyeliner in a single color is the best way to rock the monochromatic liner trend. Some great options include the NYX Professional Makeup Epic Ink Liner, Stila Stay All Day Waterproof Liquid Eye Liner, and the MAC Colour Excess Gel Pencil Eye Liner.

Stay All Day Waterproof Liquid Eye Liner
$32.00 ($44.00 value)

by Stila 

We earn a commission if you make a purchase, at no additional cost to you.

We earn a commission if you make a purchase, at no additional cost to you.

Eyeliner Brush or Applicator

If you’re using cream eyeliner, a steady hand and precise application are crucial. A good quality eyeliner brush or applicator makes all the difference. Try the Sigma E06 Winged Liner Brush or the Sephora Collection Classic Line 24HR Felt Eyeliner.

E06 Winged Liner Brush

by Sigma 

We earn a commission if you make a purchase, at no additional cost to you.

Classic Line 24HR Felt Eyeliner

by Sephora Collection 

We earn a commission if you make a purchase, at no additional cost to you.

Eye Primer

To keep your eyeliner in place all day long, use an eye primer beforehand. The Urban Decay Eyeshadow Primer Potion and the Nars Pro-Prime Smudge Proof Eyeshadow Base are both excellent options.

Holographic Glitter Eyes

Picture this: it's the dead of winter, and everything outside is dull and dreary. Not you! No, you're a walking, talking disco ball of fun thanks to the holographic glitter eye trend.

Holographic glitter contains tiny pieces of rainbow magic that you put on your eyelids. It contains small, reflective particles that reflect light in different colors and angles, creating a rainbow-like effect. When applied to the eyelids, the glitter catches the light and creates a mesmerizing, magical look that's perfect for bringing some extra sparkle to the winter season.

Start with a clean and primed eyelid. Apply a neutral eyeshadow as a base, and then use a flat brush to apply the glitter to the eyelid. Use a liquid or cream glitter eyeshadow or apply loose glitter using glitter glue to ensure that the sparkle stays in place. Add more dimension by layering different shades of glitter or by using a holographic glitter topcoat.


When it comes to achieving the holographic glitter eye winter trend, there are a variety of products available to get the look. Here are some of the best products that help you achieve a sparkling, multidimensional effect on your eyelids:

GXVE By Gwen Stefani Eye See In Sparkle Clean Multi-Dimensional Glitter Eyeshadow

The Eye See In Sparkle Clean Multi-Dimensional Glitter Eyeshadow contains glitter particles that create a holographic effect on the eyelids. The formula is long-lasting, crease-resistant, and comes in a variety of shades, including the popular "Twinkle" shade.

We earn a commission if you make a purchase, at no additional cost to you.

Danessa Myricks Beauty Infinite Chrome Flakes Multichrome Gel For Eyes And Face

Danessa Myricks Beauty Infinite Chrome Flakes Multichrome Gel For Eyes And Face is a cult-favorite product that's loved by makeup artists and beauty influencers. This glitter gel is easy to apply, long-lasting, and comes in a variety of holographic shades.

We earn a commission if you make a purchase, at no additional cost to you.

Glossy Skin

Imagine stepping out into a winter wonderland, where the air is crisp and your skin is dewy and radiant. That's the look of the glossy skin makeup winter trend!

“Winter typically brings on drier texture so it's the best season to show your skin some extra love,” says Jason Hoffman, VP of Beauty at Amyris.

The glossy skin look is all about creating the illusion of hydrated, glowing skin. Start by prepping your skin with a moisturizer and hydrating primer. Then, add a sheer foundation or tinted moisturizer to even out your skin tone without hiding your natural glow.

To add some artistic flair, apply a liquid highlighter or face oil. Dab some highlighter onto the high points of your face to create a subtle shine. This gives your skin a multidimensional look, like a sculpture brought to life.

Set your work of art with a dewy setting spray to lock in your masterpiece and add an extra layer of hydration. Voila! You've created a work of art that's sure to turn heads all winter long.


Are you ready to achieve the glossy winter beauty look? From hydrating moisturizers to liquid highlighters, these products help you create a base that's hydrated, glowing, and perfect for showcasing your natural radiance.

Hydrating Primer

A hydrating primer creates a smooth, even base for your makeup, while also adding an extra layer of hydration to your skin. Look for a primer that contains ingredients like hyaluronic acid or glycerin, which locks in moisture. Some excellent primers include Embryolisse Lait-Crème Concentré, Face Cream & Makeup Primer and Tatcha’s The Dewy Skin Cream.

We earn a commission if you make a purchase, at no additional cost to you.

The Dewy Skin Cream

by Tatcha 

We earn a commission if you make a purchase, at no additional cost to you.

Sheer Foundation or Tinted Moisturizer

For the glossy skin look, use a sheer foundation or tinted moisturizer that allows your natural radiance to shine through. Opt for a formula that is lightweight and buildable. Glossier Perfecting Skin Tint and NARS Pure Radiant Tinted Moisturizer work great for dewy looks.

Perfecting Skin Tint

by Glossier 

We earn a commission if you make a purchase, at no additional cost to you.

We earn a commission if you make a purchase, at no additional cost to you.

Liquid Highlighter or Face Oil

Liquid highlighter or face oil is key to achieving the dewy finish of the glossy skin makeup trend. Choose a product that has a subtle shimmer or glow, and apply it to the high points of your face. Some great highlighters include the Cover FX Custom Enhancer Drops and the NARS Illuminator.

Dewy Setting Spray

A dewy setting spray sets your makeup and allows your skin to look fresh all day long. MAC Prep + Prime Fix+ Dewy and Tatcha Luminous Dewy Skin Mist are perfect for the glossy skin trend.

Heat up Your Winter With These Beauty Trends

Don't shy away from the hottest trends this winter! From dewy skin to glossy hydrated lips, these trends are bound to keep you looking and feeling confident all winter long. The bold and dramatic eye looks of the colder months are sure to provide some warmth to the chilliest season.

Was this article helpful?

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.