Mascara is one of the most used and beneficial beauty products on the cosmetics market. Mascaras such as Lash Paradise, Voluminous Lash, and Better than Sex mascara are everywhere. Cosmetic companies advertise on TV, TikTok, and everywhere else imaginable. This advertising works well. In 2020, an estimated 106.05 million women in the United States will use mascara. Mascara is often seen as a “starter” makeup product for young women. Girls often wear mascara as early as junior high and continue to wear it throughout their lifetime. But where does mascara get its roots?
History of Mascara
Mascara usage is recorded as early as 3000 B.C. by the Ancient Egyptians. Experts state, “Egyptians used bone and ivory as mascara applicators and blended kohl with crocodile dung, water and honey to create the first mascara.” Mascara progressed from this early creation throughout time. In the Victorian era, women were still interested in adding black to their lashes. Instead of dung, these women used ashes, soot, and elderberry juice. Finally, in 1872, Eugene Rimmel made the first mascara out of coal dust and jelly. Women were drawn to the latest and greatest in the beauty world. Luckily, mascara has certainly come a long way since this time. You can easily walk down the beauty aisle of any drugstore, department store, or beauty store with various mascara options. Many brands even have several different options within the same brand. For example, there are over fifteen Loreal Mascara choices. From thickening to volumizing to waterproof, there is an option to fit your needs. What should you be looking for in a mascara? It likely depends on your lashes. Here are some great benefits of mascara.
Benefits of Mascara
People have been using mascara for centuries, and for a good reason. Mascara can truly transform a look from average to glamorous. Women reportedly spend over $3,500 on just mascara in their lifetime. So, what should a good mascara do?
Length
Mascara can help to lengthen your lashes. Even if you have a lot of lashes, length can help to create a striking look. Lengthening mascara formulas have synthetic fibers that help to extend your natural lash. Long wispy lashes can help your eyes appear bigger and brighter. Length is a great benefit of mascara. For a great lengthening choice, check out Loreal Telescopic Orginal Lengthening Mascara.
Definition
Mascara can also help to define your lashes. Mascara formulas such as Lash Paradise focus on each lash. Each lash is coated in the colored product and separated. Defined lashes help frame your eyes and give your eyes a brighter and wider appearance.
Volume
Volumizing mascaras create depth and thickness to your lashes. This is a good option if you have small eyes or thin lashes. Full lashes are a great way to elevate your makeup look. Choose a volumizing option such as Voluminous Lash Paradise mascara or Loreal Voluminous Orginal to get your thickest lashes. 
What To Look For in a Mascara
With so many product options, it can be hard to not what mascara to choose. Of course, you will want something that provides length and volume and doesn’t clump. What are other factors important to consider?
Find Your Formula
Take a long look at your current lashes. Not every formula of mascara is made for every person. Some mascaras are created explicitly to provide benefits such as intense length. But if you already have long lashes, you may want to focus more on volume. By looking at your lashes, you can identify what you want your mascara to do. Finding the right formula for your mascara is key to your next favorite mascara.
Color
Mascara comes in many different color options. From blackest black to black-brown and even blue, you have various color options. Generally, everyone looks good in black mascara. Black is the most common and easiest choice for your mascara color options. But, if you have fair skin and like a bit more of a natural look, brown is also a good choice. On the other hand, if you are looking to make a statement, colored mascara is a fun option. Colored mascara can add a pop of color, enhance your eyes, and make them appear brighter.
Long-Lasting
You will want your mascara to be long-lasting. Most people have long, full days and need their makeup. Some experience flaking mascaras and other formulas that smudge or run underneath their eye. It can be extremely frustrating. A great mascara will have high-quality ingredients that help to maintain the length and color of your lashes. It should also work without damaging your natural lash.
The Applicator Brush
The brush on your mascara makes a big difference. Makeup artist Timothy MacKay explains, “more sparse bristles will add more product to the lashes, which can be overwhelming or 'clumpy' for someone who doesn’t have a lot of lashes. Wispier, dense bristles will comb the product through lashes for more definition and less clump. If you naturally have long lashes, you may want a mascara wand that deposits more product and makes them as dramatic as possible”. When choosing the best mascara, consider the brush applicator. Options such as Lash Paradise Loreal Mascara offer a great mascara wand with dense bristles. This choice can help you get the lash look you need.
Loreal Mascara Review
You don't have to look far when you are ready to find your next favorite mascara. Loreal mascara is a great place to start. There are a ton of Loreal Mascara options. Here is an inside look at the top Loreal mascara choices.
1. L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara
Before applying your mascara, you may be missing a newer key step. Mascara primer is a hot new item on the beauty market. Mascara primer acts as a great foundation and base for your mascara. It helps to coat and prepare your lashes for mascara application. One great choice for primer is the L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara. The Voluminous primer works to build dramatic length and volume on each lash. This Loreal mascara primer is said to create up to five times fuller lashes. It also helps to condition lashes. The Loreal primer pairs well with Lash Paradise, Telescopic Original, and Voluminous original mascaras are available for a budget-friendly $6.40. It is rated 4.5 out of 5-stars. Using a great primer can help to amp up your lash look. Loreal Voluminous Lash Boosting Primer is a great addition to your beauty routine.
Photo source: Amazon.com
2. L'Oreal Paris Voluminous Makeup Lash Paradise Mascara
L'Oreal Paris Voluminous Makeup Lash Paradise Mascara is an excellent choice to add to your beauty regimen. This formula is created to avoid flaking, smudging, and clumping. The Voluminous Lash Paradise Mascara pairs well with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner. This combo will help create a well-defined makeup look for your next date night. The Lash Paradise mascara is $8.99. It comes highly rated at 4.4 out of 5-stars with over 80,000 reviews. Loreal lash paradise mascara is a solid choice from the Loreal brand.
Photo source: Amazon.com
3. L’Oreal Paris Makeup Voluminous Original Volume Building Mascara
Another top pick is the L’Oreal Paris Makeup Voluminous Original Volume Building Mascara. This classic choice has been used by women for years. The brush applicator helps to thicken lashes evenly and smoothly. This product is a great choice for sensitive eyes or contact lens wearers. This mascara choice builds volume up to 5x your original lash volume. This mascara choice works well for a more natural look. You can easily apply a few coats of the Voluminous Orginal Mascara and be set to go. The L’Oreal Paris Makeup Voluminous Original Volume Building Mascara comes in over ten color combinations, including waterproof choices. It is rated 4.5 out of 5-stars and is $6.31.
Photo source: Amazon.com
4. L'Oreal Paris Makeup Telescopic Original Lengthening Mascara
The L'Oreal Paris Makeup Telescopic Original Lengthening Mascara in Blackest Black is another top choice for mascara. This formula creates intense length and unique lash separation. The Telescopic Lengthening Mascara will create both long and full lashes. This Loreal mascara has been tested by ophthalmologists and is safe for sensitive eyes and contact lens wearers. This option is long-lasting and smudge-proof. It is rated 4.5 out of 5-stars. The L'Oreal Paris Makeup Telescopic Original Lengthening Mascara is available for $9.45.
Photo source: Amazon.com
5. L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black
Another L'Oreal Paris Makeup Telescopic Original Lengthening Mascara comes in Carbon Black. The sleek black tubing is a top-rated mascara choice. It provides excellent length and creates a defined lash look. This choice is also safe for those with sensitive eyes or contacts. This mascara choice would look great for your smokey eye look. The L'Oreal Paris Makeup Telescopic Original Lengthening Mascara is rated 4.5 out of 5-stars and is $8.07.
Each Loreal mascara listed is a great option for your new favorite mascara. Whether you need a formula for volume or length, there is a great choice for you. If you are looking for an excellent lengthening mascara, consider the top-rated Telescopic Orginal Loreal mascara. If you need a volumizing formula, look no further than the Lash Paradise Loreal mascara. Any of the loreal mascara choices listed will provide greatly defined lashes. But, even the best mascara needs a great application to give the best results. Here are some Mascara application tips to give you great lashes.
Photo source: Amazon.com
Mascara Application Tips
While having a good mascara is essential in getting the long gorgeous lashes you desire, it is also important to understand how to use it.
Lash Curler
Start your eye look with a lash curler. Using a lash curler will create lifted and lengthened lashes. To use your lash curler, start by keeping your eyes open. Gently clamp your lash curler over your lashes as close to the root as possible. Gently squeeze the curler and clamp each side for about ten seconds. You can also continue by angling the curler up your lash to give an additional curling effect. A great lash curler is a perfect foundation for your favorite mascara. 
Lash Primer
Lash primer helps prime your lashes like a primer for your skin. A great primer will help to thicken, lengthen, and separate your lashes. Use your primer by swiping up on your lids, similar to how you use mascara. You can use one or two coats, but wait at least 30 seconds before applying mascara. Options such as Loreal Voluminous Lash Boosting Conditioning Primer Mascara are great for your lash primer.
Use a Zig Zag Motion
The motion you use when applying mascara can be a total game-changer. When applying your Loreal mascara, start at the base of your lashes. As you drag the wand upwards, use a zig-zag motion. This motion helps to create volume and get more product on your lashes. The zig-zag motion will result in thick and full lashes. It will also help to reduce the likelihood of clumps. Be sure to remove any excess mascara from the tube before you begin. The zig-zag motion will help you to get an amazingly defined lash look.
Open Mouth
Women often joke about their open mouths while they are putting mascara on. But, it turns out this is a good idea. An open mouth makes it harder to blink. Body language expert Blanca Cobb explains, “Two different nerves control the muscles that open and close your mouth and upper eyelids, and those nerves are located close together on your body. The leading theory is that your mouth opens while you apply mascara because those nerves are cross-firing”. Even if you may look silly, an open mouth can help you avoid smudging and a mascara mess.
Mix and Match
One pro tip for the best mascara application is to mix and match your formulas. No rule says you must stick to only lengthening or volumizing mascara options. Try layering Loreal Lash Paradise with Telescopic Original for a winning mascara combination. Layering Loreal Mascara allows you to get the benefits of each product in one. You can also add a waterproof choice to keep your eyes clean, clear, and smudge-free.
Lower Lashes
Lower lashes are often forgotten about. But, this isn’t a step you want to skip. Be sure to coat your lower lashes with your favorite loreal mascara lightly. Darkening your lower lashes with mascara helps to define your eyes. While they can clump easily, using the right formula will help to eliminate this problem. Lower lashes are an essential part of your dreamiest full lash look.
Know When To Throw It Out
Mascara is one product that doesn’t do well past its prime. Experts suggest you need a new tube of mascara every two to three months. If your mascara is clumpy, dry, or has a weird smell it’s time to throw it out. Bacteria can easily enter the tube of mascara as you pump the wand. Since mascara is so close to your eye, bacteria is something you don’t want to mess with. Be sure to switch out your mascara regularly. 
Time To Clean
It is easy to get mascara all around your eye. It can be so frustrating to perfect your lashes, only to feel a sneeze coming on. If you aren’t careful, you can end up with mascara all over your face. Trying to clean up the mess can also result in a lot of second clean-up steps. To ensure the least amount of touchups, wait two to three minutes after you apply your loreal mascara to be sure it is dry. Take a clean q-tip and gently wipe any smudged areas. It will ensure your face is smudge-free, and you don’t have to go back and touch up foundation or concealer.
Conclusion
Loreal mascara is an excellent choice. While some drugstore mascara can leave you wanting more, Loreal doesn’t fall into this category. Lash Paradise, Voluminous Orginal, and Telescopic Orginal are all great Loreal mascara options. Each provides lasting benefits such as voluptuous volume and intense length. The Loreal Mascara formulas and mascara wands are also made to avoid clumping or flaking. Loreal mascara is an excellent addition to your beauty routine. If you are having a hard time choosing, pick a few. The budget-friendly mascaras are all under $10. Any Loreal Mascara review is sure to share the good news, and these products are a win.
