Fenty Foundation Review

Fenty Beauty is the cosmetics innovation launched by superstar Rihanna “Robyn” Fenty, singer and entrepreneur. The brand itself is known for its commitment to exclusivity across ethnicity, skin tone, and gender. Pro Filt'r foundation, in particular, helped put the company on the map with its launch of over 40 shades catering to all skin types, tones, and textures. 

Rihanna began conceptualizing the brand “Fenty” as a result of her own challenges with finding a makeup that catered to her own beautiful and unique coloring. She trademarked her name for use on various retail products, launching the company when she was just 29 years old. 

Her baptism into the beauty industry began with MAC Cosmetics and Parlux Ltd., where she focused on a line of fragrances that gave her valuable experience in researching and promoting a product launch. Joining forces with luxury conglomerate Louis Vuitton, she signed a deal and began creating formulas for her initial product line to be released in the fall of 2017. 

The Launch

The first Fenty beauty products went up for sale in September 2017 as planned. The launch was perfectly timed, as it rolled out at the same time as Rihanna’s collaboration with Puma during New York Fashion Week. After the line’s appearance in Sephora stores and website and Rihanna’s own Fenty label, the products went straight to the top of the heap in the cosmetics industry. Fenty makeup products are now available in 17 countries, with sales in the hundreds of millions as news of the company's quality and commitment to customer satisfaction spreads like wildfire. 

Trend-Setting at Its Best

Movie stars of the early 1900s were some of the first to try out these continually evolving products, including pressed powders, blush, and lip gloss. After the invention of the first eyelash curler in 1920, celebrities such as Lillian Gish, Marion Davies, and Gloria Swanson jumped at the chance to try these new makeup trends and make a significant contribution to fashion and style. 

As the decades continued to unfold with pressed powders, lipsticks, and mascara, we watched these fashion-forward beauty icons transform themselves–and the industry–right before our eyes. We clamored for new colors, new textures, and a myriad of other promises as we chose products that promoted beauty, youth, and eternal luminescence in hopes of emulating our favored star or starlet. Thanks to those early pioneers who lived and died to express their ultimate beauty, we now have products that can enhance our own unique features and bring out the best in us with clean products that are good for skin and body.

The Necessities: A Good Foundation

When considering adding makeup to your beauty routine, one of the first products that must be added to your makeup bag is a good foundation. Foundation is a staple for makeup beginners and experts alike, but knowing how to use it is critical to creating your best look. The following foundation information will change the way you see makeup, and it may just inspire you to add some top-notch products to your self-care routine. 

What Is Foundation?

Foundation is a form of face makeup. It is typically used all over the face and neck to create an even base for the rest of your products. Foundation is a product meant to act as an anchor for your overall look. When used correctly, it can help correct skin tone, cover blemishes, smooth imperfections, and create a beautiful canvas for color. However, when used incorrectly, many dissatisfied users report unnatural, heavy appearances that are not in keeping with natural beauty. Learning how and when to use foundation is a skill that must be developed, and with adequate time and proper knowledge, you can transform your skin with a youthful, radiant, and natural glow. There are a several similar products on the market that can be quite confusing to wade through, so how can you be sure that you're choosing the right one for your skin? Read on to discover which is right for you.

Types of Foundation

Foundation is not a "one-size-fits-all" product. Formulas take into account skin texture, composition, and tone when products are released on the market. You'll need to consider your preferred weight and consistency, the amount of coverage you desire, and the overall look you wish to create. Here are some basic types of foundation to look for.

Liquid Formulas

One of the most popular types of foundation is a liquid formula. Liquid foundations glide on effortlessly, blending into skin and covering skin with a polished look. Liquid formulas are lightweight and can be worn alone or with products like finishing powder and bronzer.

Cream Foundations

Cream foundations have a thicker, creamier consistency than liquid brands. Ideal for people with dry, flaky skin, they provide maximum coverage without settling into imperfections like flaky patches, fine lines, and wrinkles. Cream foundations can also double as concealer, working to cover issues like hyperpigmentation, liver spots, and blemishes.

Powder Foundations

Those with oily or combination skin often reach for powder foundations. They offer light, oil absorbent coverage while minimizing shine that can diminish your overall glow.

Serum Foundations

Serum foundation is a lighter variation of standard liquid foundation. This hybrid includes skincare essentials and makeup in one product, making it a perfect option for those who wish to nourish skin under makeup. 

Water-Based Foundations

Problematic, acne-prone skin needs some love too. Water-based foundations provide adequate coverage without added products like mineral oils and clay, which can clog pores and create blemishes.

Coverage Options

As you consider adding foundation as a base for your newly polished look, think about your coverage options. Are you looking to cover fine lines and wrinkles? Do problematic dark circles under the eyes add years to your complexion? Or are you plagued with blemishes from your awkward teenage years that seem to have found their way to your adult countenance? Whatever your need, there is a product and a coverage option for you.

Natural Finish

Natural finish makeup provides you with a look that most closely resembles your skin. Clean coverage is nearly weightless, yet it manages to cover imperfections to add beauty to your complexion.

Matte Finish

A matte finish is shine-free, giving you all-over coverage without oily spots that can diminish your beauty efforts. Matte products can also absorb excess facial oil, making them a perfect product for those with oily, acne-prone skin. 

Dewy Finish

Products that provide a dewy finish give you a completed look that is both glowing and radiant, adding youthfulness and luminescence to your skin. Those with dry skin may find dewy finish products ideal for plumping and finishing skin.

Why Add Foundation to Your Beauty Routine?

Many people shy away from the use of foundation in their beauty routines, citing that it's too heavy and that it causes problems for those with sensitive and problem skin. Rest assured, those foundations of the past that made us unfortunate trial and error participants are gone, and today's formulas are far superior in composition and coverage.

If you haven't yet considered the use of foundation in your beauty routine, here are some reasons to consider amplifying your total look with products that magically transform your skin.

Foundation Adds a Layer of Protection

The use of foundation can add extra layers of protection against toxins and pollutants in your environment. Dust, dirt, oils, chemicals, and other potentially-clogging substances are kept out of your pores, protecting your skin from free-radical damage.

Foundation Evens Out Skin Tone

Those of us with hyperpigmentation, freckles, and dark spots can rejoice. The use of foundation can even out skin tone, calm down redness, and add an overall radiance and freshness to your complexion.

Foundation Minimizes Pore Size

The use of a well-placed, proper shade of foundation can minimize the look of large pores around the nose and cheeks. Skin with a layer of foundation appears softer, smoother, and more refined than bare skin.

Foundation Covers Blemishes and Discoloration

Non-comedogenic foundations will easily cover blemishes and even out discoloration without clogging pores. Clogged pores contribute to a backup of impurities, leading to pimples and cysts that can be both unsightly and painful.

Foundation Protects You From Harmful UV Radiation

A quality foundation with added sunscreen can protect you from the sun's harmful ultraviolet rays, minimizing potential skin damage and premature aging.

Before applying your foundation, always remember to cleanse and moisturize skin for best results. Choose shades that closely match your skin tone to avoid a heavy, masked look. When applying, take note that less is more; begin with a few drops on the cheekbones and forehead, and begin blending outward until you receive your desired level of coverage. 

Fenty Foundation: The Best Products for the Best Look

Fenty Beauty is a premier cosmetics brand that was launched by singer/superstar Rihanna in 2017. Fenty's commitment to finding versatile beauty options for all skin tones sets it apart from other cosmetic competitors, establishing it as one of the best in the business. 

Robyn "Rihanna" Fenty was an entertainment industry expert by the tender age of fifteen. Her constant presence in the limelight led to a passion for fashion and makeup, and she saw a legitimate need to represent women of color in the makeup world. Her desire to provide these women with color options for unique skin colors and tones led to the launch of Fenty Cosmetics, which is fast becoming the preferred makeup of fashion-forward enthusiasts who desire to stay on the cutting edge of beauty and fashion trends. 

Fenty's unique line of over fifty foundation and concealer shades offers color and skin tone options for even the most unique beauty. Marked as one of Time Magazine's most innovative companies, it is poised for long-term success in the very competitive cosmetics market. With Fenty's makeup products making a difference for millions of people since its inception, the unique line of color-rich foundations should be added to your beauty routine for optimal finish and radiance.

Fenty Foundations: The Gold Standard for Beauty

Our Fenty foundation review will give you options for your beauty bag. Pick one or two shades for coverage and blending, and away you go. Here is our list of shades and blends to cover all skin types.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation: 270

One of the internet's favorite foundations, the Fenty Beauty Pro Filtr Soft Matte Longwear Foundation will stay in place through all your daily activities and long into the night. Satisfied customers note its superior coverage and blendable shades that can cover the most stubborn blemishes and hyperpigmentation. The soft matte feature helps control excess oil, providing you with the finish you want, and the long-wearing action needed for best results.

Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation: 450

Awarded the prestigious "Best Beauty Award" by Allure Magazine, the Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation promises coverage for even hard-to-match skin tones. Pro Filt'r Foundation provides buildable, medium coverage in a record-breaking 50 shades and counting. Addressing the unique needs of different skin types, this lightweight yet effective matte foundation glides on smoothly and easily, addressing all of your skin's individual needs while improving tone and texture from the inside out. 

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation: 300

Fenty's commitment to providing unique color and coverage options for all skin types includes both light and dark skin tones. This lighter shade color option 300 addresses the special needs of fair skin tones, providing an extra boost of sun UV protection with added sunscreen. Use in combination with a dusting of matching powder foundation for a finished look that lasts long after the sun's fun has ended.

Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: 320

Those with dry skin can stop looking for a foundation that addresses moisture and coverage simultaneously. Fenty hydrating foundation can cover that dry patch while delivering an extra dose of added moisture to make your complexion downright luminous. Perfect as a primer under loose powder or worn on its own for a breathtaking glow that turns heads, this foundation will even out rough patches and bring a new, soft, fresh look to your skin.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation: 150

Fair skin can present its own challenges when selecting a foundation that truly works. Even a shade or two darker than your intended look can leave you looking cakey, orange, and unnatural. Soft Matte Longwear Foundation 150 has you covered with a lightweight formula that puts in the work. Your face will be transformed with a soft, matte, airbrushed finish all day long. There'll be no more settling for "close enough" with over 40 unique shades to choose from.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation: 160

This beautiful shade of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation is primed for light skin with cool peach undertones. Perfect for oily skin as well as dry, its oil-free composition sports climate-adaptive technology that resists excess sweat and humidity. Soft Matte Longwear Foundation will not clog pores, and its airy texture is virtually undetectable on the skin, so you'll be able to reveal your true beauty with just a few drops in all the right places.

Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation: 420

It's rumored that Rihanna, a loyal customer herself of Fenty cosmetics, uses this unique shade to make the magic happen. Oil-free technology is perfect for combination skin sporting a neutral undertone. Longwear Foundation shades stay in place till you take them off, so whether attending a red carpet event or debuting a new single, it has you–and Rihanna–covered.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation: 190

The perfect blend of clean and nourishing comes together with a dewy, matte finish that transforms your complexion. Fenty Beauty Pro Filt'r foundation works wonders to cover and smooth blemishes, hydrate dry skin, and smooth the troublesome look of fine lines and wrinkles to bring life and beauty to your countenance once more. A unique blend of beneficial skincare ingredients such as aloe leaf and jojoba oil are hard at work, perfecting your skin and helping to renew it from the inside out. Smooth on as part of your daily routine for a youthful, even, luminous look.

Fenty Foundations: Changing the Face of Makeup

While a good skincare regime is necessary for putting your best face forward, foundation is the real star of the show. Foundations have come quite a long way since the days of cakey, flaky, and powdery. No longer should they slide off your skin after a long day out in the sun, and they should not be guilty of causing skin irritation and blemishes that we work so hard to cover.

Fenty's philosophy of beauty is that "all should be included and represented. Makeup should never feel like a uniform; it should give you confidence, be fun to use, and allow you to express your inner and outer beauty. Rihanna's vision for the company and passion for obtainable beauty for all have inspired thousands of loyal and adventurous customers to up their beauty game. With more than fifty shades of premiere product and counting, there's no telling just how far Fenty's influence in the beauty industry will take them."