For anyone wanting to look and feel our best, the application of a quality is essential to creating a finished, sophisticated look. Unfortunately for many, has gotten a bad rap as we visualize orange lines, cakey cheeks, and an unnatural appearance that plagued us during our formative years, creating misconceptions of unnatural and garish looks. Innovations in the industry and a commitment to crafting better products have yielded some superior products worthy of our attention. Perhaps it’s time to shelve former misperceptions and discover what is possible with a beautiful, high-quality .
What Is ?
is a that comes in liquid, cream, or powder form. It is applied to the face and neck to create a uniform color that enhances your complexion. can also cover flaws and help to correct imbalances in . Sophisticated blends can have more than one function, moisturizing, clarifying, and even protecting from the sun’s harmful UV rays. products are not just created for the face, either. Some have gotten on the body painting bandwagon to boost healthy, all-over color.
Foundations of Our Forefathers
Early civilizations played with chalk and white lead powder to alter the look of their . Some believed it to be more fashionable to foster a pale complexion, favoring toxic lead paste that resulted in injury and disfigurement to thousands of men and women of Ancient Rome. Thank goodness we are no longer working with some of those primitive blends that did more harm than good to those brave enough to try cosmetic enhancement.
When we came to our senses around the turn of the 18th century, fashion-forward men and women began taking their cosmetic cues from actors and actresses of the time. Carl Baudin was an actor in the Leipziger Stadt Theater in Germany, and he can be credited for the invention of greasepaint, a predecessor of modern . His desire to conceal the joint between his wig and forehead gave way to a marvelous mixture of zinc white, ochre, and vermillion encased in lard. This became so popular that Baudin quit acting to begin producing his magical mixture commercially, and this move gave birth to the first theatrical .
Modern Foundations
Several up-and-coming innovators contributed to the modern formulations that we sport today. Each product released on the market goes through a rigorous classification process to ensure that product can be matched meticulously to our unique , texture, and chemical . Whether you are just beginning the process of selecting the right for your polished presentation, or you have been riding the wave for years, much attention should be given to the following aspects of that make it an ideal match for your complexion.
Color
colors may be identified by number, letter, name, or any combination of the three. Unfortunately, these classifications are not standardized across the industry. For instance, if a artist was to request a medium-beige , the end result can vary dramatically from brand to brand, and even within a singular brand at times. Cosmetic manufacturers can also edit and adjust formulas at any time, meaning that what you knew as your favorite medium beige could suddenly change in color or composition, wreaking havoc on what you thought was a consistent look.
Classification
Most cosmetic companies classify as warm, neutral, cool, or olive based on being able to match . Certain professional lines such as Visiora, M.A.C., William Tuttle, and Max Factor, do the opposite, naming shades with the intention to cancel out natural tones so combinations of and pigmentation do not become excessively warm or cool. Do a little research on your preferred brand and find out what they do to classify colors to enhance the look of natural .
Selection
While there is merit in being able to match exactly, there are times when selecting a mismatch can achieve the desired result. Those with excessively red can minimize blotchiness by using a neutral beige . Sallow, yellowish benefits from the use of a rosy , while olive and ashy is instantly brightened with warm, peach undertones. Recognize that the you see in packaging is not necessarily an accurate indicator of how it will look on the . Many companies now provide sample sizes of their product to encourage the trial and error process without disheartening wearers and draining their pocketbooks. Take advantage of these sample sizes and start experimenting with color to find your best match.
Ranges
If you are not aware of your unique undertones, finding a that meets all of your needs will be challenging. A number of companies are continually improving the options they provide, with the intention to cater to every beautiful . Should you find a favorite , be mindful when switching brands, as the inconsistencies in labeling could provide you with a most unwelcome surprise at the first application. Color correction products can also enhance the look and effect of your , helping to cover hyperpigmentation and redness.
Options
The term “” refers to the opacity of and how much it will cover on the . Sheer foundations are the most transparent, containing the least amount of pigment. Sheer formulas will not be able to hide discoloration on the , but they can minimize contrast between areas of concern and the rest of your face.
Light can provide an even, all-over improvement to , covering blotchiness and some blemishes, but it is not opaque enough to cover hyperpigmentation, liver spots, and freckles. Light contains between 13-18 percent pigment, making it perfect for sheer, all-over that doesn’t dramatically enhance your appearance.
Medium is able to cover most discolorations, blemishes, and even freckles, with the right tint. Containing up to 23 percent pigment, it can provide a smooth, blemish-free appearance to that lasts all day.
Full is for those difficult-to-cover conditions such as birthmarks, vitiligo, hyperpigmentation, and scarring. Sometimes referred to as “corrective” , it contains up to 40 percent pigment, with professional brands going as high as 50 percent for effective .
The Right at the Right Price: ‘s Specialty Foundations
Katherine von Drachenberg, known professionally as , was born in Montemorelos, Nuevo Leon, Mexico. Her parents were missionaries for the Seventh-day Adventist Church, raising a small family south of the border and in Colton, California, where they relocated the family. Von D grew up with interests outside the boundaries of traditional religions, taking an intense interest in art and music that would eventually lead her to a successful career as a tattoo artist at the young age of 16.
Von D enjoyed a career as a successful tattoo artist, rubbing elbows with the big players in series like Miami Ink and LA Ink, a series that chronicled work at her own tattoo shop, High Voltage Tattoo. It was here that she broke a Guinness World Record for most tattoos given in by a person in 24 hours, totaling 400. After the show’s cancellation, Kat turned her attention to another passion, . In 2008, Kat created and launched her line for cosmetics giant Sephora. Through a number of product innovations and a commitment to finding clean, green options for enthusiasts everywhere, Kat went vegan with her product line and rebranded the line as KVD Vegan .
Philosophy
and her co-creators are not bound by the confines of traditional and conventional expectations. Tattoo-inspired art and non-traditional shades of lip and eye color helps to bring out your individuality and personal creativity as you craft your ideal look. Products are high-quality, vegan, and cruelty-free, ensuring that you can purchase with confidence, and without guilt. has a passion for giving you the tools to “live your truth,” and those brave souls who desire to shake up their normal routine find new life through her unique products.
Vegan Victories
From the very beginning, Kat remained committed to creating cruelty-free products. products are not tested on animals, and they are not sold in regions and product categories that require animal testing before distribution. The evolution to fully vegan began with the inception of KVD Tattoo Liner, and a short time later, the entire line boasted vegan-only production. Ingredients derived from animals, such as lanolin, collagen, beeswax, carmine, and gelatin, have been replaced with plant-based formulas containing olive oil, avocado, and bamboo powder. Superior blends are crafted without the use of chemicals, harmful additives, or . KVD shatters the myth that vegan can’t perform as well as traditional brands.
Answering the Call With Foundations
The best can set the tone for your whole look or weigh you down and add years to your face. provides the optimal balance of weightless blend with maximum , giving you a beautiful canvas with which to work. The following foundations will revolutionize the way you see , transforming your look from drab to fab. Try one, find a favorite in the varied , and discover just how good vegan can look and feel.
Lock-It : 150 Medium
Experience a pore-perfect, flawless, full- formulated with silky smooth rice powder extract, helping to cover imperfections. Lock-It is ideal for those who desire a fully-made up look without the “greasy” feel of a liquid formula. White kaolin helps to absorb excess oil, ensuring a look that can last all day, even on . Lock-It is ideal for all types, providing instant blendability and long-lasting wear for any occasion.
Lock-It : Medium 54 Cool
Lock-It is a sheik, weightless formula with cool beige undertones. Full liquid covers flawless perfection with a simple . With Lock-It , a little goes a long way. Free from parabens, phthalates, and harmful chemicals, this product is entirely vegan and cruelty-free, meaning it’s never tested on animals.
True Portrait : Medium 030
True Portrait is a medium, lightweight offered in nearly 40 vegan shades. An innovative, liquid-to-powder formulation will not clog pores yet provides excellent that will not crack or cake. Hybrid powder ingredients are hard at work absorbing oil in trouble spots, helping to control shine on the longest days. Create your ideal look with flawless confidence.
True Portrait : Light 018
Fair needs some love too! True Portrait is perfect for all types and tones, ensuring that you get the you want where you need it most. An exclusive blend of ingredients goes on smoothly, leaving a dry, that’ll last through the day’s most vigorous activities. All-natural, plant-based ingredients effortlessly sweep away excess oil and control shine for hours.
Lock-It : 44 Light Cool Fair Alabaster
‘s Lock-It is a high-quality, richly-pigmented designed for full that leaves a smooth, beautiful finish. Created to provide with a natural look, this superior formula is developed with targeting virtually any and tone with bold results. Top-notch ingredients and silicon elastomers provide 24-hour wear with little to no transfer. Natural polymers absorb oil and sweep away impurities that provide a smooth texture and beautiful finish.
Lock-It : Light 48
Loyal users praise ‘s line of Lock-It Tattoo Foundations, particularly for the beautiful they provide for all tones. Superior and color-enhancing technology are built in to every expertly crafted formula. Whether you have light, medium, or dark tones, Lock-It is specifically formulated to fit your and wear needs.
Lock-It : Light 42
Alabaster queens all over the world are elated at the care and attention to which gives her unique line of color-stay foundations. Lock-It Light 42 is the in a line of beautiful, long-lasting foundations that provide expert for hard-to-conceal . Fair has a unique set of challenges to deal with, from and redness to blemish and blotchiness. addresses all of these challenges with richly-pigmented, natural color that lasts. Uniquely allow full that addresses the most uneven and texture. Just a few drops will provide that you’ve only dreamed about with other products, with staying power until you take it off.
Lock-It : 135 Light
Spread it, set it, forget it. Lock-It is the perfect complement to her superior line of liquid foundations. This vegan powder formula goes on silky smooth, never cakey or flakey, and it sets in place for a flawless complexion that will turn heads. Even will be nourished by a soothing blend of natural botanical ingredients and rich pigments that cover all types of issues. Use with ‘s line of applicators for guaranteed that lasts through daytime and well into the night.
: The Star Ingredient to a Beautiful Complexion
Some say that a good care regime is the answer to all your care woes, but there’s no arguing that a high-quality can lay the groundwork for your best complexion yet. Foundations have come such a long way from the days of orangey, cakey, and powdery. Thanks to natural formulas and superior , we can now achieve that “all-natural” look with a little bit of help from our professionals.
Shop for Exquisite
The entire collection of products is an answer to eco-friendly . The entire line of foundations, lip, and eye products is 100 percent vegan, with a commitment to cruelty-free testing and unparalleled production. Regardless of which product you choose to add to your collection, you’ll reveal healthier, more beautiful, and more flawless with every application.
