NYX is a very popular brand. It is sold in many stores including Target and Ulta. The name is commonly pronounced “N.Y.X” but should be pronounced “Nix” like the Greek Goddess. The brand features a wide variety of beauty products for your eyes, lips, and face. They also offer brushes and vegan make-up options. But where did the brand get its start?
NYX: The Brand
NYX was founded in 1999 by 25-year-old Toni Koi. Toni spent much of her early youth in department stores testing cosmetics from the top brands. She would then go into the drugstore and try to find similar products at a fraction of the price. This led to her seeing a niche market for quality department store beauty at a drug store price. Toni Koi explains, “I realized there was a gap between prestige brands sold in department stores and mass brands sold in drugstores, and there was not a great quality product with chic packaging at a wallet-friendly price point. It was my mission to close that gap”. With a $250,000 investment from her parents, she was ready to get to work. She created NYX beauty, and the rest is history. Her passion and mission have paid off as she has had some amazing success. In just the first two years, the company reported over 2 million dollars in sales. Once the brand made its way into stores, the company only continued to flourish.
In 2014, NYX was sold to L’Oréal for an estimated 400 million dollars. But, it has remained cruelty-free and certified by PETA. In 2021 NYX’s annual revenue was reported at almost 17 million dollars. This is impressive considering all of the changes made to the market at this time. NYX is known for providing a good quality product for a fair price. Many of the products have become social media sensations and are often reviewed by several makeup artists. NYX makes a great choice to add to your beauty regimen. One top product is the NYX Shine Loud Lipstick.
NYX Shine Loud Review
NYX Shine Loud Lipstick is a new beauty product for the company. It is said to be transfer-proof. This can be a game-changer for those who love a morning coffee on their way to work or a burger at lunch. It can be so frustrating to leave your house looking great, only to check your mirror and see your lipstick all over your face. The product is also supposed to be long-lasting. This is a great option for those who need their make-up to last all day or to transform into a night look.
NYX Shine Loud, Long-Lasting Liquid Lipstick
NYX Shine Loud, Long-Lasting Liquid Lipstick is said to last for up to 16 hours. The long-lasting formula provides ultra-pigmented high shine lip color. The lipstick comes in twelve color choices to allow you a variety of looks. If you need a great nude or bold red, there is an option for you. The color options are called Cash Flow, Boundary Pusher, Global Citizen, Goal Crusher, Goal Getter, In Charge, Life Goals, Magic Maker, Never Basic, Make It Work, On a Mission, and Rebel in Red. These fun names help to create a sassy alter ego that you can become with a swipe or two of the liquid lipstick. The NYX Shine Loud lipstick is a top-rated choice scoring 4.2 out of 5-stars on Amazon. It is a budget-friendly choice at only $9.19. This liquid lipstick would make a great addition to your makeup collection.
The NYX Shine Loud lipstick has been a hit all over social media, especially on sites such as TikTok. NYX boasts that the lipstick will allow you to “kiss, drink, hair flip, and wear under a mask with no worries”. The thought behind this product is ideal. To have perfect lips regardless of your day would be amazing. But, how does this work?
NYX Shine Loud is a two-step product. One side has the long-wear lipstick while the other contains a shiny clear gloss. The lipstick is said to glide right on and provides a ton of color with a matte finish. The ultra-pigmented base coat gives you a look that wows. It is said to have “1 swipe loud color”. The other side of the NYX Shine Loud lipstick is a clear gloss. The clear gloss is used to transform the product. A good clear gloss can be hard to produce. Gloss can sometimes be too sticky or get cakey with time. The NYX Shine loud gloss remains hydrating but doesn’t feel thick or sticky. An ultra glossy finish helps you to shine loud and make a statement.
This beauty product is also extremely budget-friendly. While it can be fun to splurge on a lipstick, this is not always the best choice. Lipstick can so easily be lost or melted quickly in a hot car. There isn’t much worse than buying a brand new $60 lipstick only to lose it the first night. Choosing a more affordable option softens the blow if it is lost or gets broken. The low price point may also allow you to purchase additional products. Matching this lipstick with a great liner or contour palette can give you the full look you want. The NYX Shine loud lip product makes a great choice for your next beauty buy.
If you are searching for other great products within the brand, there are plenty. NYX offers a ton of beauty products, most of which are rated highly. Here are some other top NYX beauty product choices.
Other NYX Products
NYX offers many different types of products. From foundation to eye palettes, there isn’t a type of beauty product NYX doesn’t offer. You may want to amp up your look with more than just the NYX Shine Loud lipstick. If so, here are some great options.
#THISISEVERYTHING Lip Scrub
Before you start your make-up routine, you should have some primary steps. A great routine starts with a clean face and smooth skin. One area that is often forgotten is your lips. Lips should be exfoliated like all of your other skin. Smooth lips help to eliminate the dry skin and build-up that can be created when you apply lipstick or lipliner. The #THISISEVERYTHING Lip Scrub is a great choice to “prep your pout”. The scrub is both exfoliating and hydrating to create the perfect foundation for great lips. You can then add lip balm or lip oil for even more hydrating power. Use this lip scrub before the NYX Shine Loud lipstick for a great combination. This lip scrub is rated 4.1 out of 5-stars on the NYX website and is available for $7.
Line Loud Vegan Longwear Lip Liner
NYX Line Loud Vegan Longwear Lip Liner is another great addition to your NYX Shine Loud Lipstick. Lip liner is a great way to take your lipstick to the next level. Lip liner can help to prevent smudging and give you the appearance of fuller lips. If you aren’t ready to commit to lip filler, lip liner is a great trick. Slightly overlining your lips creates a fuller look. The Line Loud Vegan Longwear Lip Liner is infused with Jojoba Seed Oil and Vitamin E. It comes in 18 different color options to fit any color need. The lip liner formula is waterproof and creamy for an easy application that won’t smudge. This option is also fade-resistant and will pair perfectly with your NYX Shine Loud Lipstick. This product is rated 4.5 out of 5-stars on the NYX website and is available for $8.
Ultimate Shadow Palette
What’s a great lip without a great eye look to match? The Ultimate Shadow palette would look great paired with one of the NYX Shine Loud lipstick options. This palette has 16 different color options. There are also 9 different color selections of the Ultimate Shadow palette. If you prefer a more natural look, you can choose from neutral choices such as Ultimate Queen, Warm Neutrals, or Cool Neutrals. If you like to look bold, there are palette choices such as Brights, Phoenix, or Festival Edition. Each of the color selections glides smoothly on your eyelids and has matte, shimmery, satin, and metallic finishes. With 16 colors per palette, you are sure to find a color combination that works well for your skin tone. The Ultimate Shadow palette is rated 4.6 out of 5-stars. This selection ranges in price from $11 to $33 based on the colors you select. The Ultimate Shadow Palette would make a great addition to your makeup lineup.
Highlight & Contour Pro Palette
As you build your beauty arsenal, another top product to consider is the NYX Highlight & Contour Pro Palette. Foundation and concealer are used to help conceal any unsightly blemishes, uneven skin texture, and uneven skin tone. A contour palette is used to “accentuate the shadow areas of the face, giving face depth and dimension.” Giving your face depth and dimension can help you create a slimmer overall face shape and help to define your cheekbones. Sculpting your best features is a great way to boost your confidence and put your best face forward, literally. The Highlight and Contour Pro Palette layer, blend and define like a pro. The palette has 8 creamy shades for you to customize your look as needed. The Highlight and Contour Pro Palette would look great with your NYX Shine Loud lipstick. This Palette is rated 4.5 out of 5-stars and is available for $17.09 on Amazon.
Butter Gloss
Another TikTok hit is the NYX Butter Gloss. This gloss is considered a “Cult-Classic” for the brand. This beauty product provides an ultra glassy top coat to any lip product option. While the NYX Shine Loud lipstick does have a gloss, you can never have too many quality gloss options. The Butter Gloss is soft, smooth, and not sticky. The NYX Butter Gloss comes in over 35 color choices. Some of the color options include Clear, Peaches and Cream, Summer Fruit, Brownie Drip, Sugar High, and Butterscotch. The colors range from pinks to browns to nudes. But, if you are looking for some fun choices, Butter Gloss also comes in Blueberry tart (blue), Orangesicle (orange), and Marshmallow (purple). The gloss can also be purchased in a trio variety pack. Great lip gloss can transform your look. While matte lips have been in style for a few years, gloss is back. Glossy lips provide a shine and demand attention unlike any other. A good gloss can also be hydrating for your skin, while matte is known to be drying. This gloss option is a top-selling favorite for a reason. The NYX Butter Gloss is rated 4.5 out of 5-stars and has over 70,000 reviews. It makes a great choice for an ultra glossy finish and is offered at only $4.75.
Complete Control Blending Sponge
A beauty sponge is one of the top tools in the beauty market. They first gained mass popularity in 2002 with the Beauty Blender. Since then, many companies have made their versions of the sponge. The NYX Complete Control Blending Sponge falls into this category. A blending sponge is an excellent tool for many reasons. A beauty blending sponge helps foundation and concealer to reach difficult areas. Beauty sponges are also effective in keeping your makeup in place. For example, a blending sponge is a great option to make sure your NYX Shine Loud lipstick stays right where you want it. Mistakes happen during beauty application, and a blending sponge is a great way to correct and repair any area. The NYX Complete Control Blending Sponge has a precision tip that helps even more than a general beauty sponge. This option is rated 4.5 out of 5-stars. It is available on Amazon for $8.49. The Complete Control Blending Sponge is another great pick to add to your makeup kit.
Makeup Setting Spray – Matte Finish
Having a long-lasting lip is great. But, what if the rest of your makeup can’t live up to the 16-hour standard of the NYX Shine Loud lipstick? If you need make-up that can withstand the long hot summer days, you may need to consider a Makeup Setting Spray. The NYX Makeup Setting Spray is a breathable formula that also lasts up to 16 hours. The spray helps your makeup to look fresher, and longer and keeps it from settling into fine lines or wrinkles. The setting spray also helps to avoid color transfer, so your clothes (and others) stay clean. This formula works by absorbing excess oils and reducing the appearance of shine. It is lightweight and gives a matte finish. The NYX Makeup Setting Spray is rated 4.5 out of 5-stars by over 80,000 customers on Amazon. The fan favorite is available for $7.60. The NYX Makeup setting spray is a key ingredient to the ultimate beauty tool kit.
Stripped Off Micellar Water
NYX Stripped Off Micellar Water is a must-have product. It helps to fully cleanse your skin and keep your skin clear and healthy. Products such as the NYX Shine Loud lipstick are known for their long-wear powers. But, what do you do when you are done with your makeup for the day? The Stripped Off Micellar Water will help you to fully remove all of your makeup. Micellar water is also said to promote skin hydration and be effective for all skin types. Micellar water is a great addition to your cleansing routine. The Stripped Off Micellar Water is rated 4.6 out of 5-stars and is offered for $7 on Amazon.
NYX has provided department store quality at drug store prices for 23 years. The company has seen massive success and has continued its success as a part of the L’Oréal brand. NYX is widely available online and in stores. One of the top-selling beauty products is the new TikTok sensation, the NYX Shine Loud lipstick. This formula creates a color transfer-free lipstick with an ultra glossy top coat. The low price of the product is also great as it allows you to try more than one color or add in the Line Loud Lipliner. The NYX Shine Loud Lipstick makes a great choice to add to your makeup look. TikTok may be onto something with this one. NYX also provides many other great products such as lip scrub, setting spray, and several make-up palettes. NYX does a great job at providing makeup for any budget. Each of these products will help you achieve the look you are searching for at a fraction of the price. NYX is an excellent pick for your favorite beauty brand.
