e.l.f. Eyeliner Review

The e.l.f. Cosmetics company is headquartered in Oakland, California. It started with a dream to create affordable, vegan cosmetics by Scott Vincent Borba and Joseph Shamah. When Shamah’s wife came home with only five makeup products at a cost of $200, he set out to find a way to make quality cosmetics without such a high price tag. By 2004, that dream became a reality. The company believes that makeup does not have to be expensive to be effective. e.l.f. products are also vegan, cruelty-free, and have none of the harmful chemicals sometimes associated with conventional makeup. Besides affordability, the quality and efficacy of the e.l.f. products have catapulted this cosmetics company to massive fame. 

Looking for an eyeliner? e.l.f. has some great products!

1. e.l.f. No Budge Retractable Eyeliner

The e.l.f. no-budge retractable eyeliner is 0.18 grams of creamy, black, waterproof liner that delivers beautifully defined and bold lines. If you are partial to bold, black, well-defined eyeliner looks, this is the one for you. Do not let the creamy texture fool you; it has the staying power for all day wear. True to its name, the waterproof formula does not budge until you take it off with makeup remover. The retractable eye pencil feature allows you to twist it up as you use it, so it is more accessible for sharpening or cleaning. This super-pigmented eyeliner is a great option for creating the ultimate bold eye look. At only $4.00, you get a lot of bang for your buck!

Applying Your e.l.f. No Budge Retractable Eyeliner

Apply your e.l.f. No Budge Retractable Eyeliner along the lash line and waterline for well-defined eyes. If you desire a more smoky look, smudge the liner immediately using a makeup blender. Otherwise, let it set for 30 seconds for a budge-proof finish. Use this black eyeliner as a base to create an intense, dramatic look, or use it to lightly line your eyes over your lash line or in the waterline. 

You may also love that this eyeliner is an Amazon Choice product with 4.6 out of 5 stars provided by 5,363 ratings. One reviewer claimed that this is their “favorite eyeliner.”

e.l.f. No Budge Retractable Eyeliner
Photo source: Amazon.com


2. e.l.f. H2O Proof Eyeliner Pen

The e.l.f. H2O Proof Eyeliner Pen is waterproof, but that is not all. If you like the control and sharp lines that a felt-tip eyeliner pen provides, the 0.7 milliliter e.l.f. H2O Proof Eyeliner Pen does that in a rich, jet black color. Not only is this eyeliner waterproof, it is also smudge-proof. The stay-put all day, quick-dry formula is enriched with Vitamin E. Do not worry about this good-for-your-skin eyeliner running, feathering or smudging. You will love the smooth, precise line that the e.l.f H20 Proof Eyeliner Pen creates. One would expect all of these jet-black eyeliner features to cost a forture, but it is very affordable. After all, that is the e.l.f. claim to fame!

Applying Your e.l.f. H2O Proof Eyeliner Pen

First, shake the pen well before applying. Next, use the tip of the pen to draw a line from your inner eye to the outer edge of the eye, staying close to the lash line. For a thicker line, slant the pen to create your perfect eye look.

The global ratings for this eyeliner are 4.5 out of 5 stars from 3,847 users. One verified purchase review stated, “Best eyeliner I’ve every used.”

e.l.f. H2O Proof Eyeliner Pen
Photo source: Amazon.com


3. e.l.f. Cream Eyeliner

The e.l.f. Cream Eyeliner is a smudge-proof and water-resistant black eyeliner. It is said that good things come in small packages, and this little pot of creamy eyeliner proves it. Some makeup connoisseurs prefer cream eyeliners which allow them to be more creative. The e.l.f. Cream Eyeliner comes in a 0.17-ounce pot and is a super-pigmented gel eyeliner. You can get as creative as you want with this one. This formula allows for precise, smooth lines that define and enhance your beautiful eyes. e.l.f. Cream Eyeliner will take you from day to night with its versatility. Create a natural look, retro pinup look, or winged look. Whatever eye makeup look you desire, it is easy! This product has great pigmentation; e.l.f. does not skimp on quality. This eyeliner is also a long-wearing formula that stays in place through rain, sweat, and tears. No matter what, your makeup will look amazing all day.

Applying Your e.l.f. Cream Eyeliner

First, using an eyeliner brush, dip the tip into the e.l.f. cream eyeliner, and swirl it until the brush is saturated. Then, trace a line on the upper lash line from the inner corner to the outer corner angling the brush for the desired line thickness. You can apply this gel eyeliner on the waterline and the lower lash line as well.

This e.l.f. eyeliner is an Amazon Choice product with nearly 2,900 global ratings. The raters have chosen to give this eyeliner a 4.3 out of 5 stars. Reviewers rave about this e.l.f. eyeliner by stating, “Better than the more expensive brands,” and other proclamations.

e.l.f. Cream Eyeliner
Photo source: Amazon.com


4. e.l.f. Satin Eyeliner Pencil with Built-In Sharpener

This 0.03-ounce e.l.f. Satin Eyeliner Pencil with Built-in Sharpener offers smooth precision, high pigmentation and creamy texture for a perfect application. There is no reason not to have a sharpented tip on this eyeliner pencil since it comes with its own sharpener in the cap. This one may look like a conventional eyeliner, but it is not. e.l.f. only makes cruelty-free, vegan cosmetics that are full of healthy skin-friendly ingredients that are free from parabens, phthalates, and other toxins.

Applying Your e.l.f. Satin Eyeliner Pencil with Built-In Sharpener

Draw your eyeliner on like you would draw on paper with a pencil staying close to your upper and lower lash line. Because of the control and precision of a pencil eyeliner, you can make your liner as thick or thin as you would like. It is perfect for creating thick, winged eyes for a dramatic look or thin lines for a light, natural-looking daytime look. Just line your eyes, add some mascara, and you are ready to go.

Out of 3.353 global ratings, those who bought this product gave it 4.5 out of 5 stars. When reviewers claim that this eyeliner “Goes on perfect,” “Love it,” and “It’s a must have for real,” you can feel confident that you are getting great value for your money.

e.l.f. Satin Eyeliner Pencil with Built-In Sharpener
Photo source: Amazon.com


5. e.l.f. Waterproof Eyeliner Pen in Coffee

Since everyone is not into using jet black eyeliner, we have the e.l.f. Waterproof Eyeliner Pen in Coffee, or dark brown. This 0.06-ounce eyeliner has the features you want for creating any eye look you choose. Since this is a very dark brown, it still has the same benefits as black eyeliner. However, the deep brown, coffee color is a lighter color that will look less harsh especially on older eyes. Yes. As we grow older, black eyeliner is often too harsh to use. Therefore, you may lighten things up a little without sacrificing whatever eye look you prefer with dark brown eyeliner. It is not just about aging. It is also about personal preference between brown and black eyeliners. Or, perhaps your skin tone looks better with a brown eyeliner.

Applying Your e.l.f. Waterproof Eyeliner Pen in Coffee

Hold the application tip at a slight angle as you apply, and apply the eyeliner to the base of your eyelashes. A light touch will create thin lines, while a firmer touch will produce thicker lines. This is a waterproof eyeliner that is smudge and budge free. Makeup tip: It’s wise to store this eyeliner container with the tip down to get the most out of the coffee color. 

Out of 1,813 customers who have bought and reviewed this e.l.f. eyeliner, they have given it a 4.3 out of 5 stars. Customer reviews proclaim that they “Love this eyeliner,” “Makes a beautiful line!,” “Easy application,” and “My favorite eye liner.” That says a lot about this e.l.f. eyeliner. 

e.l.f. Waterproof Eyeliner Pen in Coffee
Photo source: Amazon.com


6. e.l.f. Cosmetics Liquid Eyeliner

When a liquid eyeliner with its own applicator is something you want, the e.l.f. Cosmetics Liquid Eyeliner is just what you are seeking. The easy glide applicator and silky smooth texture of this liquid eyeliner eliminates any pulling, tugging, or skipping you may experience with other eyeliners. The lid’s built-in brush allows you to apply your eyeliner with professional precision. Plus, the bold and highly pigmented formula creates a long-lasting liner definition. Due to the smooth texture and features of this formula, you can create any eye effect from natural to dramatic. The e.l.f. Liquid Eyeliner is also long-lasting and smudge-proof.

Applying Your e.l.f. Cosmetics Liquid Eyeliner

Start at the inner corner of your lash line and draw a line to the outer corner of the eye, keeping it close to the lash line. Gently use a fluid movement to apply the liner along your lashes’ natural curve. To create a winged look, sweep the line up toward your outer eyebrow into a point, making it as thick or thin as you want. 

e.l.f. Cosmetics Liquid Eyeliner
Photo source: Amazon.com


There are 1,917 global ratings for this 0.32-ounce bottle of e.l.f. Liquid Eyeliner. Buyers have given this eyeliner a 4.7 out of 5 stars. Some reviews stated that this is a “great liquid eyeliner!”

How to Use e.l.f. Eyeliners to Make Your Eyes Look Bigger

Often people with smaller eyes want to know how to use makeup to make them appear bigger, or perhaps those with larger eyes want to accentuate them.

Use a Nude or White Eyeliner

While black eyeliner helps define your eye shape and attract attention to your eyes on the upper lash line, the lower waterline is where you complete your bigger eye look with some nude or white eyeliner. Using a nude or white eyeliner creates the illusion of bigger eyes by opening them up. If you use black eyeliner on the lower waterline, your eyes will have more depth, but look more petite.

Pay Attention to Eyeliner Placement

When you are applying eyeliner, it is important to end it at the proper point if you are trying to make the eyes look bigger. If you are not planning on using eyeliner on your lower lash line, do not extend the upper lash line eyeliner beyond the corner of your eye. End the eyeliner wing so that it is at the same angle as if there is a straight line between your eyebrow and your waterline. By doing this, you will capture the feline, winged effect to make the cat-eye look. This makes your eyes look bigger and more youthful. 

Applied Eyeliner
Photo source: Amazon.com


Start With a Thin Line and Increase the Width

Using a thick eyeliner will create depth across your lash line, but it will not create the illusion of having bigger eyes. However, if you begin by drawing a thin line at the inner corner of your eye and gradually increase the thickness of the linger, it opens up your eyes to create a wide-open, bigger-eye effect. You can use a pencil or gel liner to get this effect, but liquid eyeliners work best for this eye effect. Keep in mind that the technique takes practice to master. This technique also works well for those with eyes that are close together.

Start the Eyeliner at the Center of the Eye

If your eyes are small, you will need to start your eyeliner further from the inner corner of your eyes. Just move a little above the corner of your eyes to start applying dark eyeliner. The goal is not to define your natural eye shape, but to open up your eyes to create a wide-eyed effect. By leaving the inside corners of the eyes unlined with dark eyeliner and adding a shimmery eyeshadow in light, or beige tone to that area one can to create a large-eye look. Not only will this make your eyes wider and more prominent, it will also make you look more youthful.

Choose the Right Shade of Eyeliner

Finally, pick an eyeliner suitable to for your skin tone. If you have a light or fair skin tone, black is usually too dark and harsh. Darker eyeliners make your eyes look as though they are receding, which does not make your eyes look bigger. By choosing a medium brown or blue eyeliner, you can easily define your eyes without making them look harsh. 

Savvy consumers are loving the affordable, vegan, cruelty-free, and toxin-free e.l.f. eyeliner products these days. 

Regardless of whether you prefer liquid, gel, or pencil eyeliners, e.l.f. has your perfect eyeliner. No matter what eye look, effect, or illusion you are wanting to create for your eyes, e.l.f has an eyeliner that can make them stand out!

Was this article helpful?

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.